报告主题：Start a Business or Get a Job? Rethinking the Impacts of E-Commerce on Household Income in China

报告时间：2025年 7月 16日（周三）10：00-11：30

主 讲 人：张子哲（北京大学国家发展研究院博士后）

地    点：小白楼104会议室

主要内容：Based on nationally representative survey data from China, this study empirically analyzes the impact of the National Rural E-Commerce Comprehensive Demonstration Project (RECD) on household income and welfare using the difference-in-differences (DID) method. The findings indicate that the policy significantly increases household net income by 8.3%, representing an average increase of 3,980 yuan compared to pre-policy levels. Notably, the income growth is primarily driven by employment rather than entrepreneurship. The results show an increase in household wage income, with individuals more likely to engage in hired and non-agricultural work. Furthermore, our analysis of business registration data reveals that counties with a greater expansion in agricultural cooperatives experience stronger policy effects on household wage incomes. The RECD policy also helps narrow the digital divide, particularly for households with limited information access and lower income. Meanwhile, individuals with higher educational attainment, men, and rural residents experience larger income gains, whereas women see greater improvements in job stability. Resident welfare also improves due to increased consumption. These findings provide new evidence for the impacts and mechanisms of information poverty alleviation in developing countries.

个人简介：张子哲，女，经济学博士，北京大学国家发展研究院博士后，主要研究方向为教育经济学、劳动经济学。